Brand View expands into the United States

April 26, 2012 Leave a comment

Brand View aims to track as many retailers and brands as possible through the use of web-scraping mechanisms and field team gathering experts. Providing optimal outreach to multiple retailers is crucial to our business, which is why we are constantly striving to expand to meet all the needs of our clients.

          

The past few months have been exciting for our Brand View teams. We have expanded our web-scraping to include some key international retailers within the United States. Some of these companies include retail giants Walmart, CVS Pharmacy and Amazon, as well as 11 different New York grocery retailers.

About Brand View
Brand View is the leading international provider of real-time price and promotion tracking. We enable our clients to measure and manage their price position and communicate this to shoppers. Trusted by the biggest names in grocery, health & beauty, BWS and non-food, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.

Seamless coverage of online and bricks and mortar stores – including Australian, European and North American markets – facilitates immediate benchmarking of value proposition and promotional activity against competitors through instant, integrated insights into when prices change, promotions begin, and new products are listed.

To find out how Brand View can support your needs, contact our Client Services Team on 0844 357 9970. For a free 14-day evaluation, visit www.brandview.co.uk/freetrial

Filed under Upgrades

The Grocer 33 Price Analysis

April 24, 2012 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

About Brand View
Brand View is the leading international provider of real-time price and promotion tracking. We enable our clients to measure and manage their price position and communicate this to shoppers. Trusted by the biggest names in grocery, health & beauty, BWS and non-food, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.

Seamless coverage of online and bricks and mortar stores – including Australian, European and North American markets – facilitates immediate benchmarking of value proposition and promotional activity against competitors through instant, integrated insights into when prices change, promotions begin, and new products are listed.

To find out how Brand View can support your needs, contact our Client Services Team on 0844 357 9970. For a free 14-day evaluation, visit www.brandview.co.uk/freetrial

Filed under In The Press

Minimum Price on Beer – How will you be impacted?

April 23, 2012 Leave a comment

The government, which is soon to publish its alcohol strategy, has agreed to set a minimum price on alcohol, indicated at around 40p per unit, in all supermarkets. We have reviewed the lines that are currently sold to understand how pricing in Beer, Lager and Cider may be affected by this change.

Do branded products have much to worry about?
As of 12th April, 8% of products in the category currently have a base price (non-promoted) below 40p per unit, over one-third of them own label. The chart below highlights the average price (in pence) per unit in Tesco, Asda, Sainsbury’s and Waitrose for all products within a number of key brands.

Click here to download the full report.

To understand how changes in the alcohol legislation will impact your category, contact Brand View on 0844 357 9970 to receive a detailed report on all beer SKUs affected by the proposed laws.

About Brand View
Brand View is the leading international provider of real-time price and promotion tracking. We enable our clients to measure and manage their price position and communicate this to shoppers. Trusted by the biggest names in grocery, health & beauty, BWS and non-food, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.

Seamless coverage of online and bricks and mortar stores – including Australian, European and North American markets – facilitates immediate benchmarking of value proposition and promotional activity against competitors through instant, integrated insights into when prices change, promotions begin, and new products are listed.

To find out how Brand View can support your needs, contact our Client Services Team on 0844 357 9970. For a free 14-day evaluation, visit www.brandview.co.uk/freetrial

Filed under General, Industry Insights

4 Years of Brand View, 4 Years of Data

April 19, 2012 Leave a comment

This month marks Brand View’s 4-year Anniversary. In April of 2008, Brand View began capturing daily price and promotional data across the major multiples.

Following the success of gathering data for these grocery giants, Brand View has continued to expand coverage through tracking data online, via field and through direct data feeds.

Brand View now captures data from the multiples, conveninece retailers, BWS retailers, Pharmacetutical, Health & Beauty and Non Food retailers tracking data in over 100 retailers throughout the UK, Ireland, Australia and USA.

You can access this historical data as a standard part of your Brand View account, and the data available will continue to grow over time. You will be able to see how prices or promotional trends have changed over the last few years, how base prices have increased and how the level of discount offered on promotions has varied.

To find out more, please contact the Brand View team on 0844 357 9970 and visit us online for your free 14-day evaluation.

Filed under About Us, General

The Grocer 33: This week’s price analysis

April 17, 2012 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

More Pricing Measures Added

April 13, 2012 Leave a comment

We are always delighted to hear feedback from our clients and look to make changes to our service to meet their needs. Following recent feedback we have introduced ‘cost per can’, ‘cost per pint’ and ‘cost per alcohol unit’ pricing measures within the beer, lager and cider category.

We’re continuously looking to enhance our service and always welcome feedback from clients about how to prioritise our developments. If you have any ideas then feel free to contact us on 0844 357 9970 or email support@brandview.co.uk.

Filed under Upgrades

Tracking Price and Promotional Trends in the Coffee Sector

April 11, 2012 Leave a comment

Brand View Insights reviews price and promotional trends taking place in different categories. Our most recent report provides a closer look at the increase in prices and changes to promotional dynamics across the Coffee sector.

Brand View data shows that Coffee prices have been on the rise over recent months with an increase by a much greater rate than that of other categories (including those of other Ambient categories).

Click here to download the full report.

To understand more about price and promotional trends in your category, contact Brand View on 0844 357 9970 to receive a detailed report involving a carefully tailored selection of products.

To find out more about Brand View and take your 14-day free evaluation visit: www.brandview.co.uk/home/free-trial

Filed under General, Industry Insights

Easter Promotions: How do you compare?

April 10, 2012 Leave a comment

How are your products being promoted this holiday season? How do you outshine the competition?

Brand View has been conducting a weekly analysis to review who has been on promotion this Easter. This report is built by looking at promotions which started in March and finish in the weeks shortly after the Easter holiday. See who has been on promotion this Easter, the types of promotion and level of discount they will be offering.

Now that Easter passed, let’s have a look forward to see how these seasonal items are being promoted at the three major retailers – Sainsbury’s, Tesco, and Waitrose. Retailers have changed mechanic from Multibuy promotions to Save Amount to sell off their remaining stock.

Click here to download this week’s report.

Please contact the Brand View team on 0844 357 9970 if you would like to receive this as a regular report and visit us online to take your free 14-day evaluation.

Filed under General, Seasonal Information

The Grocer 33: This week’s price analysis

April 10, 2012 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


image

The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Brand View Tracks More Retailers

April 5, 2012 Leave a comment

Brand View is always striving to further extend our reach into your product categories and seeking new growth opportunities. Brand View is proud to say we are now tracking more businesses than ever before, covering more than 1.2 million SKUs and over 80 retailers!

Some of our newest additions include:

  • Cheap Smells
  • One Click Pharmacy
  • Feel Unique
  • Look Fantastic
  • Simply Supplements
  • Pet Superstore

We provide instant, integrated insight into when prices change, promotions start, and new products are listed, enabling immediate benchmarking of value position and promotional mix against competitors.

To learn more about how Brand View can track products and retailers in your category, contact us on
0844 357 9970 or take your 14-day free evaluation.

Filed under In The Press

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