Brand View says “Bonjour” to Carrefour and Auchan Drive

With Brand View’s Managing Director, Bruce Dove, representing Brand View at the IFM Conference in Paris last week, the Brand View website has also taken to France. Brand View is now collecting French retailer data on a daily basis from Carrefour and Auchan Drive.

Both mark significant additions to Brand View’s overseas retailer coverage; Carrefour is the world’s second-largest retailer and the largest in Europe – operating in 32 countries with over 9,500 stores, whilst Auchan Drive pioneered the ”hypermarchés drive” retailer format in France, which are now springing up throughout the country.

This takes Brand View’s online retailer coverage to 77 in stores in total, and it’s not about to stop there. Watch this space for more overseas retailer additions to the service in the coming weeks.

Take a look on the Brand View website for the full list of retailers that Brand View track prices and promotions for daily.

New to Brand View: data feed from M&S

We’re always looking for new ways to extend the service that we offer to our clients, which is why we’re excited to share our latest development with M&S data. Brand View can now offer data delivered direct from Marks & Spencer.

And what does this mean for you?

• Universal and consistent data: As it comes directly from M&S head office, this data provides a consistent feed of in-store prices and promotions.
• Automated, regular updates: The pricing feed is automatically delivered to clients and is released in stores to consumers on the same day, meaning that it is always completely up to date.
• Easy to interpret analysis: All relevant details are displayed, including barcode information, which makes searching for and identifying products really straightforward.
• Comprehensive pricing history: Data can be tracked back as far as January 2010, allowing for meaningful tracking of trends.

If you’d like to learn more about this or any other features of Brand View please get in touch or take a look at our features page.

Brand View Index – prices down 0.5% due to Tesco’s Big Price Drop

The second quarterly instalment of Brand View Index has now been released, revealing that prices are down 0.5 index points on the prior month, dropping for the first time since May 2011.

Measuring the shelf price of over 35,000 FMCG products over the last three years in Tesco, Asda, Sainsbury’s and Waitrose, the analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

Brand View Index reveals this price movement has been driven by Tesco. The retailer’s prices have dropped a full 2 index points since the beginning of September having been heavily impacted by Tesco’s Big Price Drop, which launched on 26^th September. This returns Tesco’s index to just above the level that it was in August 2011.

Download the full Brand View Index here.

For a more detailed price index analysis please get in touch.

You asked, we delivered: year on year promotional history exports

A few of our clients recently told us that they’d like a quick way to compare year-on-year promotional trends. So guess what? Now you can.

Now when you create and export a Promotional History Report in Brand View there is a check-box option to ‘Compare Year on Year’ whenever you select to run a calendar export. The report will then automatically run data for the time period you’ve selected (whether that be for the last 90 days, 52 weeks, custom time-range etc) alongside the equivalent data for the previous year. This enhancement means you have an instant, visual comparison of year-on-year promotional activity with all the same level of detail as you would do previously with a promotional history report, such as promotional mechanic and time on deal. So you can spend less time running reports and more time acting on the data.

We’re continuously looking to enhance our service and always welcome feedback from clients about how to prioritise our developments. If you have any ideas then feel free to contact us on 0844 357 99 70 or email support@brandview.co.uk.

If you would like more information about Brand View’s analysis reports visit www.brandview.co.uk.

Brand View Retailer Coverage Update: Home Bargains

At Brand View we’re welcoming the latest addition to our retailer coverage, one of the fastest growing discount retailers in the UK  – Home Bargains.

Whilst retaining its family-run roots, the retailer now boasts over 250 stores in the UK, with plans to grow to 500. Home Bargains claims to operate on the key principle to “sell branded goods at the lowest prices possible” and with its rapid expansion, it could be a key competitor for retailers to benchmark prices against for the future.

This latest addition to Brand View’s coverage sets the mark at 76 retailers. If you’d like to learn more about which stores are included in the 1.2 million SKUs we tracks prices and promotions for then take a look at our website: www.brandview.co.uk or feel free to contact us directly on 0844 357 99 70.

Brand View Price Index – September update

Brand View are attending the CRTG Trade Briefing tomorrow and we’ll be issuing delegates with an updated price index report, so we thought we’d also share this on our blog for those not attending.

The index measures the shelf price of over 35,000 FMCG products over the last 3 years (July 2008 up until September 2011) monitoring the price of products in four of the main grocery retailers: Tesco, Asda, Sainsbury’s and Waitrose. The analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation. Brand View will be updating this information on a monthly basis to deliver a report each quarter.

Chart 1 shows the overall rate of inflation across all products, whilst Chart 2 breaks this down by BWS, Homecare, Health & Beauty, Frozen, Chilled and Ambient categories.

This quarter’s updated report shows  that on the whole, FMCG products are 10.5% more expensive than in July 2008, and 6.1% more expensive than at the turn of this year.

Split by category, prices in the Health and Beauty category have increased the least in the last three years, with only 4.4% rise versus the 9.2% increase in Homecare products and 14.7% seen by Beers Wines and Spirits.

To find out more about price inflation for the FMCG market, or to enquire about a specific report for your category, please get in touch.

Alternatively, if you’re new to Brand View why not try our 14-day free trial?

Stay posted for next quarter’s report, due to be released November 2011.

Online Retailer Addition: We’re now scanning ROSSPA

Brand View’s online retailer coverage continues to grow with our latest scanner up and running
for ROSSPA.

We only recently published a blog about which retailers Brand View tracked with our daily prices and promotions service.  Well, we did try to warn you, but no sooner had we hit ‘publish’ than this information had changed. Brand View is now also collecting prices and promotions data for approximately 1,800 products on a daily basis for ROSSPA.

The Web’s new addition to the online grocery market is branded as the store for ‘cheaper online groceries’; so now you can put that notion to the test with Brand View’s prices and promotions analysis software.

If you’d like to learn more about Brand View’s current retailer coverage take a look at our website: www.brandview.co.uk.