Enhanced date range reporting options in Brand View

We’ve recently enhanced the options for fixed date ranges that are available when running a promotional or pricing history report in Brand View.

In one easy step, when you go to filter your analysis by ‘Date’ you can now choose from 10 different date ranges for which to run the report, including the option to select a custom date range.

You can now choose to see prices and promotions for the following date ranges:

‘This Week’ – showing results from Monday morning of the current week up until today
‘Last Week From’ – showing results for a full week commencing from the start date you specify
‘Week -On-Week From’ – showing results for that week compared to the week previous
‘This Month’ – showing results for all days from the 1st of the current month
‘Year to Date’ – showing results for every day since 1st January of the current year
‘Financial YTD’ – showing results from the start of your financial year as defined in your account settings
‘Last X Days’ – showing results for the specified number of days counting back from today
‘Last X Weeks’ – showing results for the specified number of weeks counting back from today
‘Last X  Months’ – showing results for the specified number of months counting back from today
‘Custom date range’ – showing results for the date range specified.

For more information and advice on running reports in Brand View take a look at the Brand View Academy or call our Client Services team on 0844 357 9970.

Which are the most promoted categories?

As part of our sponsorship of the IGD Sainsbury’s Trade Briefing 2012, taking place on Tuesday 31st January, Brand View has put together an exclusive Volume on Deal and Depth of Cut by Category report giving a snap shot of the most promoted categories across Tesco, Asda, Sainsbury’s and Waitrose.

The report will measure the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories, ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product).

Here’s a sneak preview:

Delegates attending can visit our stands on the day in the Pickwick Suite (1st floor) and the Benjamin Britten Lounge (3rd Floor) to register for the full report by email.

If you’re not attending the event, we couldn’t want you to miss out, so you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report – just call us on 0844 357 99 70.

Data feed upgrade – More from M&S

We’re are happy to announce that M&S have extended the direct data feed they provide us to include coverage of their stores in Ireland. This means Brand View will be updated weekly with data fed directly from M&S Head Office containing prices, promotions and unit sales data alongside their weekly UK data.

And what does this mean for you?

• Universal and consistent data: As it comes directly from M&S head office, this data provides a consistent feed of in-store prices and promotions.
• Automated, regular updates: The pricing feed is automatically delivered to clients and is released in stores to consumers on the same day, meaning that it is always completely up to date.
• Easy to interpret analysis: All relevant details are displayed, including barcode information, which makes searching for and identifying products really straightforward.

If you’d like to learn more about this or any other features of Brand View please get in touch or take a look at our features page.

Brand View’s new look

Its normally not until the New Year that our thoughts turn to make-overs, but the Brand View website is, as always, ahead of the trends in sporting a smarter, cleaner and more visually appealing look – just in time for Christmas.

Brand View’s unique visual reporting has been enhanced throughout the site with upgraded pie, bar and (coming very soon) tool-tip charts, so understanding market trends instantly is easier than ever.

Merry Christmas!

Brand View Academy

Welcome to the Brand View Academy.

Brand View is designed to be easy-to-use and quick to interpret by anyone from category managers to sales teams,
and with the new Brand View Academy, using Brand View is even simpler.

Brand View Academy offers 24-7 online support providing answers to all frequently asked questions as well as step-by-step tutorials demonstrating how to run any analysis type in Brand View. Here you also have the option of raising a query through Brand View’s online support ticketing system, which guarantees you a response within 24 hours every week-day.

The Academy also works as an information hub for all Brand View employees, giving them a full induction to the business, expertise on running reports and equipping our Commercial and Support teams with the knowledge and skills to help and advise our clients.

To take a look at our full list of Brand View tutorials, or to find the answers to any questions you may have go to: http://support.brandview.co.uk/home. With video tutorials coming very soon!

Promotional trends for Beers, Wines, and Spirits this Christmas

Brand View Insights provides regular, industry-leading analysis on the impact of key market changes to price and promotion trends for your category, your customers and your competitors. This week we’ve assessed the effect of new licensing laws, coupled with a tough economic climate, on the Beers Wines and Spirits market.

In the run up to Christmas, promotional activity in stores will increase across all alcohol categories, although the mechanic used is likely to vary considerably between manufacturers. Of the products within Beers, Wines and Spirits on promotion currently (as of 2nd Dec) 581 will still be on promotion during Christmas (w/c 19 Dec) in the Big Four and Waitrose.

Download the full FREE 3 page report here!

Watch this space for the next release of Brand View Insights in the coming weeks, which will focus on a different product category. If you would like to find out more about trends for your categories in the lead-up to Christmas in the meantime, call Brand View on 0844 357 9970 or register now for a 14-day free evaluation of the service.

Brand View says “Bonjour” to Carrefour and Auchan Drive

With Brand View’s Managing Director, Bruce Dove, representing Brand View at the IFM Conference in Paris last week, the Brand View website has also taken to France. Brand View is now collecting French retailer data on a daily basis from Carrefour and Auchan Drive.

Both mark significant additions to Brand View’s overseas retailer coverage; Carrefour is the world’s second-largest retailer and the largest in Europe – operating in 32 countries with over 9,500 stores, whilst Auchan Drive pioneered the ”hypermarchés drive” retailer format in France, which are now springing up throughout the country.

This takes Brand View’s online retailer coverage to 77 in stores in total, and it’s not about to stop there. Watch this space for more overseas retailer additions to the service in the coming weeks.

Take a look on the Brand View website for the full list of retailers that Brand View track prices and promotions for daily.

New to Brand View: data feed from M&S

We’re always looking for new ways to extend the service that we offer to our clients, which is why we’re excited to share our latest development with M&S data. Brand View can now offer data delivered direct from Marks & Spencer.

And what does this mean for you?

• Universal and consistent data: As it comes directly from M&S head office, this data provides a consistent feed of in-store prices and promotions.
• Automated, regular updates: The pricing feed is automatically delivered to clients and is released in stores to consumers on the same day, meaning that it is always completely up to date.
• Easy to interpret analysis: All relevant details are displayed, including barcode information, which makes searching for and identifying products really straightforward.
• Comprehensive pricing history: Data can be tracked back as far as January 2010, allowing for meaningful tracking of trends.

If you’d like to learn more about this or any other features of Brand View please get in touch or take a look at our features page.

Brand View Index – prices down 0.5% due to Tesco’s Big Price Drop

The second quarterly instalment of Brand View Index has now been released, revealing that prices are down 0.5 index points on the prior month, dropping for the first time since May 2011.

Measuring the shelf price of over 35,000 FMCG products over the last three years in Tesco, Asda, Sainsbury’s and Waitrose, the analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

Brand View Index reveals this price movement has been driven by Tesco. The retailer’s prices have dropped a full 2 index points since the beginning of September having been heavily impacted by Tesco’s Big Price Drop, which launched on 26^th September. This returns Tesco’s index to just above the level that it was in August 2011.

Download the full Brand View Index here.

For a more detailed price index analysis please get in touch.

You asked, we delivered: year on year promotional history exports

A few of our clients recently told us that they’d like a quick way to compare year-on-year promotional trends. So guess what? Now you can.

Now when you create and export a Promotional History Report in Brand View there is a check-box option to ‘Compare Year on Year’ whenever you select to run a calendar export. The report will then automatically run data for the time period you’ve selected (whether that be for the last 90 days, 52 weeks, custom time-range etc) alongside the equivalent data for the previous year. This enhancement means you have an instant, visual comparison of year-on-year promotional activity with all the same level of detail as you would do previously with a promotional history report, such as promotional mechanic and time on deal. So you can spend less time running reports and more time acting on the data.

We’re continuously looking to enhance our service and always welcome feedback from clients about how to prioritise our developments. If you have any ideas then feel free to contact us on 0844 357 99 70 or email support@brandview.co.uk.

If you would like more information about Brand View’s analysis reports visit www.brandview.co.uk.