March 27, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
March 21, 2012 Leave a comment
Brand View is the independent provider of data for the famous Sainsbury’s Brand Match campaign.
Reported earlier this week, Sainsbury’s is out performing their major competitors (chiefly Tesco and Asda). An article in NAM News details that Brand Match and other strategic marketing initiatives by the retail chain are the cause for this growth. Click here to read the full article.
“Sainsbury’s Brand Match is a guarantee that if you could have bought an identical basket of branded goods (same size, flavour, colour etc) more cheaply in Asda or Tesco we will give you a Coupon at the till for the difference there and then, at the end of that transaction.” Click here for more information about Sainbury’s Brand Match.
To learn more about what Brand View can do for you, contact Brand View on 0844 357 9970 or take your 14-day free evaluation.
March 20, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
March 15, 2012 Leave a comment
After the successful launch of Sainsbury’s Brand Match in September of last year, Sainsburys Brand Match has been nominated for the Oracle Retail Technology Initiative of the Year Award 2012.
The industry-leading technology is the first price-match scheme to incorporate an instant money-off voucher at the till, and is powered by independent data from Brand View.
Renowned as the biggest event in the retail calendar, the Oracle Retail Week Awards celebrates the very best in UK retailing and attracts the most senior figures from across the industry. The Retail Technology Initiative of the Year Award aims to recognise a truly innovative retail initiative which uses world-leading technology to generate clear business benefits. Sainsbury’s Brand Match is one of 7 nominated in this category, and is the only supermarket initiative.
We’ll be keeping all fingers crossed as the winners will be announced at the awards ceremony later today, 15th March, at Grosvenor House Hotel in London.
For more information on the Oracle Retail Week Awards 2012 go to retailweekawards.com.
March 13, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
March 6, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
March 5, 2012 Leave a comment
The olive oil industry is “on its knees” as high production volumes are squeezing commodity prices to record lows, The Grocer has reported.
Olive oil has been an anomaly in the edible oils sector over the past two years. At a time when the price of other oils has soared – driven in part by the rising price of crude oil – olive oil prices have nosedived. According to suppliers, Spanish olive oil is currently going for about €2.20/kg, while Italian olive oil is on the market for about €2.50/kg.
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Data tracked for The Grocer by Brand View shows that despite raw material prices being unusually low over the past two years, olive oil has not become consistently cheaper in the supermarkets. For example, a 250ml bottle of own-label extra-virgin olive oil has gone up from an average of £1.19 across the big four and Waitrose at the beginning of 2010 to £1.33 now.
To read more on this article please go to the grocer.co.uk
February 28, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
February 21, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
February 14, 2012 Leave a comment
This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
