Brand View March Price Index

Brand View has seen prices continue to rise in recent months with the Brand View index moving from 109 in January to 112 in March.*

Recent price increases have occurred due to the continued rise of BWS and Grocery lines. BWS has seen price rises and a reduction of promotions, VAT increases and minimum pricing per unit. Grocery lines have come from continued price rises across the market – but which lines have seen the most change?

The chart below details a selection of areas around the store that have seen price changes over the last two years with areas such as Spirits, Flour and Sugar seeing price increases significantly above that of the Brand View Index.

Price changes since April 2010

To find out more about market price trends for your category, please contact the Brand View team on
0844 357 9970 and visit us online for your free 14-day evaluation.

*The Brand View Index tracks the price of over 31,000 lines that have been present in major supermarkets from July 2008 to present day. In the latest month, we have seen the average price increase by 12% since 2008.

Time to increase your range?

Brand View Strategic Pricing provides an intuitive overview of on-shelf pricing to help you review your overall price position and product range. Here’s just a couple of ways that our current clients are using the analysis.

Analysing Promotional Effectiveness

A Butters and Spreads brand saw a large increase in sales during a promotion but none of this translated into on-going sales. By using the Brand View Pricing Piano, they discovered the reason for this was that the brand had been discounted too greatly, putting the product in the same price band as budget own label SKUs and away from their key consumer segments.

New Listings Opportunity

Using the Brand View Pricing Ladder, a drinks manufacturer identified a significant gap in product range with only 1L and 2L bottles sold. As a result, the client gained new listings of a 1.5L pack – providing a new offering in the market and filling the existing range and price gap. These products are now listed across the multiples and form a key part of the client’s business.

So what are you waiting for? For a step-by-step tutorial on running strategic pricing analysis in Brand View visit the Brand View Academy.

If only you’d known that sooner…

With hindsight, there will always be things you wish you’d done differently but your pricing strategy needn’t be one of them.

Brand View Price Promo Alerts inform you as soon as prices move or promotions break via messages sent to your email, BlackBerry or iPhone, so you can react instantly.

A case in point:

Using Brand View’s Daily Alerts one of our clients gained re-listings in Tesco. When a competitor put through a price increase our client was informed of this straight away and was able to contact the buyer and seize the opportunity to gain a relisting.

Make sure you’re ready to react quicker than the competition and visit the Brand View Academy for a step-by-step tutorial on how to set up a Brand View Alert in seconds.

Find out more about Brand View and take your 14-day free trial here.

Making the most of Sales Opportunities

Brand View Pricing History gives you an unprecedented view of the competitive landscape, displaying exactly how on-shelf prices have varied across retailers, categories and brands over time. You can easily chart week-on-week and year-on-year trends in order to identify exactly what has driven price changes.

Category Managers use Pricing History data to identify the rate and extent to which commodity price increases have affected product prices across retailers. In many cases, it has provided the evidence on which to base recommendations for cost increases.

So what are you waiting for? For a step-by-step tutorial on running strategic pricing analysis in Brand View visit the Brand View Academy.

Are you getting your fair share?

Brand View Promotional History allows you to quickly benchmark your competitors’ promotional activity by retailer to assess whether you’re receiving a fair share of promotional support.

With coverage of 1.2 million SKUs and over 75 retailers in the UK and Ireland, Brand View provides instant, integrated insight into when prices change, promotions start, and new products are listed, to enable immediate benchmarking of value position and promotional activity against competitors.

Find out more and take your 14-day free trial at www.brandview.co.uk