Are you getting your fair share?

Brand View Promotional History allows you to quickly benchmark your competitors’ promotional activity by retailer to assess whether you’re receiving a fair share of promotional support.

With coverage of 1.2 million SKUs and over 75 retailers in the UK and Ireland, Brand View provides instant, integrated insight into when prices change, promotions start, and new products are listed, to enable immediate benchmarking of value position and promotional activity against competitors.

Find out more and take your 14-day free trial at www.brandview.co.uk

Grocery price index up for January

The Brand View Index for January has just been released. Read on to find where prices sit after Christmas…

Brand View Index measures the shelf price of more than 35,000 FMCG products over the last three and a half years in Tesco, Asda, Sainsbury’s and Waitrose. The analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

As we enter 2012, the core index sits at 109% – up 4.3% on the previous year. Prices had been dropping steadily since the beginning of September 2011, driven largely by the price war campaigns of Asda, Sainsbury’s and Tesco, and promotions in the run up to Christmas. Having reached their lowest point by 1st December, prices had already started to rise before the end of 2011. Split by retailer, the index reveals that this recent upward movement has been driven by Asda. The only retailer to have seen a noticeable increase in prices, Asda’s prices have risen by 1.6 index points in the last month, whilst prices for Tesco and Sainsbury’s have continued to fall up to the New Year. Whilst having the highest retailer index at 110% Waitrose’s prices have remained the most constant, sitting within 1 index point since July 2011.

Read and download the full report at www.bvindex.com.

Get in touch with Brand View for a more detailed breakdown of the Index for your category.

Access seasonal trends over the Christmas period

If you’d like access to Brand View over the Christmas period in order to gain insight into seasonal trends or to get a snapshot of pricing and promotions in a category of your choice, then Brand View can be purchased for short periods of time.

To discuss the best access options to suit your business contact us through our website or speak to a member of the team on +44 (0)844 357 9970.

Who’s is going to be promoting this Christmas?

It’s hopefully not the only thing you have on your Christmas list but if knowing which of your competitors are promoting is something you want to find out over the Christmas period then Brand View has just the thing.

Using Brand View Promotional History you can set your date range to run a report for a period in the future (for instance, the Christmas holidays) to show you which manufacturers are running promotions today that are set to continue into the new year. Using this report in this way will also give you a detailed breakdown of the type of promotion and depth of cut your competitors are employing, allowing you to determine when and how to most effectively counter-promote your own product.

In addition to running the report, you can set up a Brand View Scheduled Export to deliver a daily or weekly report to update you on any new promotions that are introduced throughout the holidays. So even when you turn your attention to enjoying the other aspects of the Christmas holidays, you won’t miss a thing happening in your category.

Like this idea? There are plenty more tips and tutorial where this came from. To take a look go to the Brand View Academy.

Brand View are moving!

Brand View are moving home on 12th December and we’re pleased to say it will certainly be an upgrade. Our new offices will be situated one floor below our current location and come complete with spacious meeting rooms, a board room and perhaps the best perk of them all, the return of ‘the Lounge’ – the one area of the office dedicated to chill out and playtime – let the pool league begin!

With a speed that only Brand View’s instant online analytics can match, we’ve had a hard-working duo of urban artists helping with the new office design, which will certainly give us more than 4 plain walls to look at.

And with, of course, a little help from the Manager Director:

So, if you’re visiting us after 12th December you now have one set of stairs less to climb, but you can still find us at the usual address. For our full office details go to the Brand View Website.

Market-leading insight for the pharmaceutical market

Brand View tracks prices and promotions both online and in store for over 75 retailers. This includes all major high street outlets as well as smaller online vendors.

Boots, Superdrug, Holland and Barratt, The Co-operative Pharmacy, Chemist Direct, GSK Direct, Lloyds Pharmacy and Rowlands Pharmacy are all tracked by Brand View, providing you with the data to:

•   Keep up to date with the latest prices and promotions
•   Track prices for online retailers and high street
•   Forecast potential price changes in the market
•   Benchmark prices against RRP with integrated data from Chemist & Druggist

Find out more at BrandView.co.uk.

Delivering for the largest names in the industry

Brand View delivers prices and promotion analysis for some of the largest manufacturers in the FMCG market.

Built to provide solutions for National Account Managers, Marketing Teams and Finance Teams, Brand View has the data to:

•   Stay on top of the latest prices and promotions
•   Review base price against competitors
•   Understand competitors pricing strategy

With a unique suite of online analytics including daily alerts to price changes, promotional calendars and strategic pricing charts, Brand View allows you to visualise your market position instantly.

Find out more at www.brandview.co.uk 

Brand View Unique Media Solutions

Did you know that Brand View delivers pricing and promotions data to some of the most read publications in the FMCG sector? We provide the analytics to power some of the most influential sources of market information including industry bodies such as the Health and Beauty Association and the Institute of Promotional Marketing, as well as The Grocer magazine.

 Brand View’s solutions are trusted and proven to provide:

• Industry-leading analytics available to view direct from your website
• Customised widgets and dashboards
• Variable reports fed from real-time data
• Quick and flexible data embedded onto your website

Find out more at BrandView.co.uk.

IGD Convention 2011 – less than two weeks to go