Sainsbury’s CIO praises the real-time capabilities of Brand Match

In a recent interview with computing.co.uk Sainsbury’s CIO Rob Fraser explains the success behind the Brand Match initiative.

According to Fraser, more customers were given vouchers in the first 40 days after the Brand Match implementation than have ever been rewarded on the Asda scheme, which has been running for more than two years. Fraser puts this down to the system’s real-time capabilities, something he says is essential in making it far simpler for the customer.

“Sainsbury’s partners with a firm called Catalina to provide the till solution for Brand Match, and with a company called Brand View, which provides data for the real-time price comparison.”

“It’s clever because it’s simple. Our competitor’s web sites are up all the time, so we always have access to their pricing. If you capture that data, it’s a relatively simple exercise to keep a running total of what that shop would be costing at that point in a transaction at Asda or Tesco,” says Fraser.

For more information on Brand View’s real-time prices and promotions tracking, take a look at our website.

Read more on this article at computing.co.uk