January 31, 2012 Leave a comment
The Grocer 33 report for this week is out. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
January 25, 2012 Leave a comment
As part of our sponsorship of the IGD Sainsbury’s Trade Briefing 2012, taking place on Tuesday 31st January, Brand View has put together an exclusive Volume on Deal and Depth of Cut by Category report giving a snap shot of the most promoted categories across Tesco, Asda, Sainsbury’s and Waitrose.
The report will measure the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories, ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product).
Here’s a sneak preview:
Delegates attending can visit our stands on the day in the Pickwick Suite (1st floor) and the Benjamin Britten Lounge (3rd Floor) to register for the full report by email.
If you’re not attending the event, we couldn’t want you to miss out, so you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report – just call us on 0844 357 99 70.
January 23, 2012 Leave a comment
This week’s Grocer 33 report has now been released, complete with some great new visual analysis. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
January 21, 2012 Leave a comment
East End Foods has picked up a plethora of listings with the mults for its own-branded range of spices, lentils and rice -The Grocer reports.
Sales into supermarkets have grown 43% over the last year and are on track to reach £8.5m to £9m this year, said senior business development director Alka Kapoor.
Data tracked for The Grocer by Brand View, shows that the West Midlands-based wholesaler, which operates its own import and processing chain, has picked up 61 new listings with Tesco over the past two months, taking its total listings with the retailer to 103. It has also won listings in Morrisons, Asda and Waitrose and is rolling out display bays into The Co-op Group stores…
To read more on this article please go to the grocer.co.uk
January 16, 2012 Leave a comment
The Brand View Index for January has just been released. Read on to find where prices sit after Christmas…
Brand View Index measures the shelf price of more than 35,000 FMCG products over the last three and a half years in Tesco, Asda, Sainsbury’s and Waitrose. The analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.
As we enter 2012, the core index sits at 109% – up 4.3% on the previous year. Prices had been dropping steadily since the beginning of September 2011, driven largely by the price war campaigns of Asda, Sainsbury’s and Tesco, and promotions in the run up to Christmas. Having reached their lowest point by 1st December, prices had already started to rise before the end of 2011. Split by retailer, the index reveals that this recent upward movement has been driven by Asda. The only retailer to have seen a noticeable increase in prices, Asda’s prices have risen by 1.6 index points in the last month, whilst prices for Tesco and Sainsbury’s have continued to fall up to the New Year. Whilst having the highest retailer index at 110% Waitrose’s prices have remained the most constant, sitting within 1 index point since July 2011.
Read and download the full report at www.bvindex.com.
Get in touch with Brand View for a more detailed breakdown of the Index for your category.
January 14, 2012 Leave a comment
There was little festive cheer beyond the alcohol aisles for supermarket bargain hunters in the run-up to Christmas, the latest Grocer Price Index reveals.
Although prices across the big four were, on average, 0.2% lower in December than in November, this was largely down to a 5% cut in alcohol prices. In fact, of the 15 categories surveyed for the Grocer Price Index by Brand View, only alcohol and household goods showed average price falls in December.
Asda’s post-promotion prices rose 9% year-on-year versus 4% at Tesco, 3% at Sainsbury’s and 7% at Morrisons.
To read more on this article please go to the grocer.co.uk
January 12, 2012 Leave a comment
In a recent interview with computing.co.uk Sainsbury’s CIO Rob Fraser explains the success behind the Brand Match initiative.
According to Fraser, more customers were given vouchers in the first 40 days after the Brand Match implementation than have ever been rewarded on the Asda scheme, which has been running for more than two years. Fraser puts this down to the system’s real-time capabilities, something he says is essential in making it far simpler for the customer.
“Sainsbury’s partners with a firm called Catalina to provide the till solution for Brand Match, and with a company called Brand View, which provides data for the real-time price comparison.”
“It’s clever because it’s simple. Our competitor’s web sites are up all the time, so we always have access to their pricing. If you capture that data, it’s a relatively simple exercise to keep a running total of what that shop would be costing at that point in a transaction at Asda or Tesco,” says Fraser.
For more information on Brand View’s real-time prices and promotions tracking, take a look at our website.
Read more on this article at computing.co.uk
January 11, 2012 Leave a comment
The first Grocer 33 report for 2012 is out. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose – have come out on top for price, service and availability at www.thegrocer.co.uk.
The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.
January 10, 2012 Leave a comment
We’re are happy to announce that M&S have extended the direct data feed they provide us to include coverage of their stores in Ireland. This means Brand View will be updated weekly with data fed directly from M&S Head Office containing prices, promotions and unit sales data alongside their weekly UK data.
And what does this mean for you?
If you’d like to learn more about this or any other features of Brand View please get in touch or take a look at our features page.
