Promotional trends for Beers, Wines, and Spirits this Christmas

Brand View Insights provides regular, industry-leading analysis on the impact of key market changes to price and promotion trends for your category, your customers and your competitors. This week we’ve assessed the effect of new licensing laws, coupled with a tough economic climate, on the Beers Wines and Spirits market.

In the run up to Christmas, promotional activity in stores will increase across all alcohol categories, although the mechanic used is likely to vary considerably between manufacturers. Of the products within Beers, Wines and Spirits on promotion currently (as of 2nd Dec) 581 will still be on promotion during Christmas (w/c 19 Dec) in the Big Four and Waitrose.

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Watch this space for the next release of Brand View Insights in the coming weeks, which will focus on a different product category. If you would like to find out more about trends for your categories in the lead-up to Christmas in the meantime, call Brand View on 0844 357 9970 or register now for a 14-day free evaluation of the service.