Brand View’s new look

December 24, 2011 Leave a comment

Its normally not until the New Year that our thoughts turn to make-overs, but the Brand View website is, as always, ahead of the trends in sporting a smarter, cleaner and more visually appealing look – just in time for Christmas.

Brand View’s unique visual reporting has been enhanced throughout the site with upgraded pie, bar and (coming very soon) tool-tip charts, so understanding market trends instantly is easier than ever.

Merry Christmas!

Filed under New Features

Access seasonal trends over the Christmas period

December 23, 2011 Leave a comment

If you’d like access to Brand View over the Christmas period in order to gain insight into seasonal trends or to get a snapshot of pricing and promotions in a category of your choice, then Brand View can be purchased for short periods of time.

To discuss the best access options to suit your business contact us through our website or speak to a member of the team on +44 (0)844 357 9970.

Filed under General, Seasonal Information

The Grocer 33: This week’s price analysis

December 21, 2011 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


image

The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Who’s is going to be promoting this Christmas?

December 13, 2011 Leave a comment

It’s hopefully not the only thing you have on your Christmas list but if knowing which of your competitors are promoting is something you want to find out over the Christmas period then Brand View has just the thing.

Using Brand View Promotional History you can set your date range to run a report for a period in the future (for instance, the Christmas holidays) to show you which manufacturers are running promotions today that are set to continue into the new year. Using this report in this way will also give you a detailed breakdown of the type of promotion and depth of cut your competitors are employing, allowing you to determine when and how to most effectively counter-promote your own product.

In addition to running the report, you can set up a Brand View Scheduled Export to deliver a daily or weekly report to update you on any new promotions that are introduced throughout the holidays. So even when you turn your attention to enjoying the other aspects of the Christmas holidays, you won’t miss a thing happening in your category.

Like this idea? There are plenty more tips and tutorial where this came from. To take a look go to the Brand View Academy.

Filed under General, Seasonal Information

Brand View Academy

December 8, 2011 Leave a comment

Welcome to the Brand View Academy.

Brand View is designed to be easy-to-use and quick to interpret by anyone from category managers to sales teams,
and with the new Brand View Academy, using Brand View is even simpler.

Brand View Academy offers 24-7 online support providing answers to all frequently asked questions as well as step-by-step tutorials demonstrating how to run any analysis type in Brand View. Here you also have the option of raising a query through Brand View’s online support ticketing system, which guarantees you a response within 24 hours every week-day.

The Academy also works as an information hub for all Brand View employees, giving them a full induction to the business, expertise on running reports and equipping our Commercial and Support teams with the knowledge and skills to help and advise our clients.

To take a look at our full list of Brand View tutorials, or to find the answers to any questions you may have go to: http://support.brandview.co.uk/home. With video tutorials coming very soon!

Filed under New Features

Promotional trends for Beers, Wines, and Spirits this Christmas

December 6, 2011 Leave a comment

Brand View Insights provides regular, industry-leading analysis on the impact of key market changes to price and promotion trends for your category, your customers and your competitors. This week we’ve assessed the effect of new licensing laws, coupled with a tough economic climate, on the Beers Wines and Spirits market.

In the run up to Christmas, promotional activity in stores will increase across all alcohol categories, although the mechanic used is likely to vary considerably between manufacturers. Of the products within Beers, Wines and Spirits on promotion currently (as of 2nd Dec) 581 will still be on promotion during Christmas (w/c 19 Dec) in the Big Four and Waitrose.

Download the full FREE 3 page report here!

Watch this space for the next release of Brand View Insights in the coming weeks, which will focus on a different product category. If you would like to find out more about trends for your categories in the lead-up to Christmas in the meantime, call Brand View on 0844 357 9970 or register now for a 14-day free evaluation of the service.

Filed under Industry Insights, New Features, Seasonal Information

Brand View are moving!

December 2, 2011 Leave a comment

Brand View are moving home on 12th December and we’re pleased to say it will certainly be an upgrade. Our new offices will be situated one floor below our current location and come complete with spacious meeting rooms, a board room and perhaps the best perk of them all, the return of ‘the Lounge’ – the one area of the office dedicated to chill out and playtime – let the pool league begin!

With a speed that only Brand View’s instant online analytics can match, we’ve had a hard-working duo of urban artists helping with the new office design, which will certainly give us more than 4 plain walls to look at.


And with, of course, a little help from the Manager Director:

So, if you’re visiting us after 12th December you now have one set of stairs less to climb, but you can still find us at the usual address. For our full office details go to the Brand View Website.

Filed under About Us

Brand View says “Bonjour” to Carrefour and Auchan Drive

December 1, 2011 Leave a comment

With Brand View’s Managing Director, Bruce Dove, representing Brand View at the IFM Conference in Paris last week, the Brand View website has also taken to France. Brand View is now collecting French retailer data on a daily basis from Carrefour and Auchan Drive.


Both mark significant additions to Brand View’s overseas retailer coverage; Carrefour is the world’s second-largest retailer and the largest in Europe – operating in 32 countries with over 9,500 stores, whilst Auchan Drive pioneered the ”hypermarchés drive” retailer format in France, which are now springing up throughout the country.

This takes Brand View’s online retailer coverage to 77 in stores in total, and it’s not about to stop there. Watch this space for more overseas retailer additions to the service in the coming weeks.

Take a look on the Brand View website for the full list of retailers that Brand View track prices and promotions for daily.

Filed under New Features

Follow

Get every new post delivered to your Inbox.