Brand View Index – prices down 0.5% due to Tesco’s Big Price Drop
October 14, 2011 Leave a comment
The second quarterly instalment of Brand View Index has now been released, revealing that prices are down 0.5 index points on the prior month, dropping for the first time since May 2011.
Measuring the shelf price of over 35,000 FMCG products over the last three years in Tesco, Asda, Sainsbury’s and Waitrose, the analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.
Brand View Index reveals this price movement has been driven by Tesco. The retailer’s prices have dropped a full 2 index points since the beginning of September having been heavily impacted by Tesco’s Big Price Drop, which launched on 26th September. This returns Tesco’s index to just above the level that it was in August 2011.
Download the full Brand View Index here.
For a more detailed price index analysis please get in touch.
