You asked, we delivered: year on year promotional history exports

A few of our clients recently told us that they’d like a quick way to compare year-on-year promotional trends. So guess what? Now you can.

Now when you create and export a Promotional History Report in Brand View there is a check-box option to ‘Compare Year on Year’ whenever you select to run a calendar export. The report will then automatically run data for the time period you’ve selected (whether that be for the last 90 days, 52 weeks, custom time-range etc) alongside the equivalent data for the previous year. This enhancement means you have an instant, visual comparison of year-on-year promotional activity with all the same level of detail as you would do previously with a promotional history report, such as promotional mechanic and time on deal. So you can spend less time running reports and more time acting on the data.

We’re continuously looking to enhance our service and always welcome feedback from clients about how to prioritise our developments. If you have any ideas then feel free to contact us on 0844 357 99 70 or email support@brandview.co.uk.

If you would like more information about Brand View’s analysis reports visit www.brandview.co.uk.