A fresh look at promotions at this year’s IGD Convention
October 10, 2011 Leave a comment
If you fancy getting a fresh perspective on promotional activity happening across all categories then you’ll be interested in Brand View’s new Volume on Deal and Depth of Cut by Category Report.
The report measures the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories for Tesco, Asda, Sainsbury’s and Waitrose. Categories are ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product). So you can see instantly which categories are being promoted the most, the deepest, and by which retailers. Here’s a little sneak preview:
As part of Brand View’s sponsorship of the IGD Convention 2011, being held this Tuesday at the Lancaster Hotel in London, we’ll be handing out the full Excel report on a USB stick, available for all delegates to collect from our stand (situated in the Westbourne Suite). It will first-come, first-served, so make sure you get yours!
If you’re not attending the event, don’t worry, you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report, just call us on 0844 357 99 70.
