Grocer Price Index: A month of Big Price Drops, yet Tesco prices remain flat

October 31, 2011 Leave a comment

Whilst Tesco’s Big Price Drop may have slashed the prices of 3,000 items before promotions – it has had no impact whatsoever on overall base prices at the retailer.

The latest Grocer Price Index reveals that for the month to 25 October, month-on-month base prices had remained unchanged at Tesco despite the much hyped price-cutting offensive launched on 22 September. Year-on-year prices were actually up 4%, with only Morrisons increasing them more.

That’s not to say there were no price shifts at category level and whether Tesco shoppers forked out more or less on their shopping depended largely on how healthy their shopping habits were. Base prices of alcohol, tobacco and snacks have all risen more than 1% in the latest figures, compiled for The Grocer by Brand View.

Other categories, however, have seen significant price cuts, Tesco reserving its biggest reductions for the fruit and veg aisle, where prices have fallen 2.5%. Tesco has not been the only supermarket to publicise its price credentials. Waitrose launched what it called its “biggest-ever value campaign” earlier this month, hitting TV screens, press and the internet to publicise the message that the supermarket offers “thousands of ways to great value”.

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To read more on this article please go to the grocer.co.uk

Filed under In The Press

Delivering for the largest names in the industry

October 27, 2011 Leave a comment

Brand View delivers prices and promotion analysis for some of the largest manufacturers in the FMCG market.

Built to provide solutions for National Account Managers, Marketing Teams and Finance Teams, Brand View has the data to:

•   Stay on top of the latest prices and promotions
•   Review base price against competitors
•   Understand competitors pricing strategy

With a unique suite of online analytics including daily alerts to price changes, promotional calendars and strategic pricing charts, Brand View allows you to visualise your market position instantly.

Find out more at www.brandview.co.uk 

Filed under General

The Grocer 33: This week’s price analysis

October 25, 2011 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brandview.co.uk.

Filed under In The Press

Peanut price hikes loom ahead of the Christmas season

October 24, 2011 Leave a comment

Peanut suppliers are facing soaring prices and a supply crunch just ahead of the busy Christmas season, as a result of bad weather and poor harvests in key growing regions, The Grocer has reported.

The wholesale price of peanuts from the US has almost doubled from just over £1,000/tonne at the beginning of 2011 to close to £2,000/tonne, and prices in other important nut-growing regions, such as China, India and Argentina, are also on the rise [Mintec].

Retail prices, too, have started to move upwards. Data tracked for The Grocer by Brand View, shows that a basket of peanut products from the multiples, 66% have gone up in price over the past year, with many peanut lines and peanut butters showing double-digit price increases.

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To read more on this article please go to the grocer.co.uk

Filed under In The Press

Brand View Unique Media Solutions

October 21, 2011 Leave a comment

Did you know that Brand View delivers pricing and promotions data to some of the most read publications in the FMCG sector? We provide the analytics to power some of the most influential sources of market information including industry bodies such as the Health and Beauty Association and the Institute of Promotional Marketing, as well as The Grocer magazine.

 Brand View’s solutions are trusted and proven to provide:

  • Industry-leading analytics available to view direct from your website
  • Customised widgets and dashboards
  • Variable reports fed from real-time data
  • Quick and flexible data embedded onto your website

Find out more at BrandView.co.uk.

Filed under General

The Grocer 33: This week’s price analysis

October 18, 2011 Leave a comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brandview.co.uk.

Filed under In The Press

Brand View Index – prices down 0.5% due to Tesco’s Big Price Drop

October 14, 2011 Leave a comment

The second quarterly instalment of Brand View Index has now been released, revealing that prices are down 0.5 index points on the prior month, dropping for the first time since May 2011.

Measuring the shelf price of over 35,000 FMCG products over the last three years in Tesco, Asda, Sainsbury’s and Waitrose, the analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

Brand View Index reveals this price movement has been driven by Tesco. The retailer’s prices have dropped a full 2 index points since the beginning of September having been heavily impacted by Tesco’s Big Price Drop, which launched on 26th September. This returns Tesco’s index to just above the level that it was in August 2011.

Brand View Index
Download the full Brand View Index here.

For a more detailed price index analysis please get in touch.

Filed under New Features

Sainsbury’s Brand Match goes live – using independent data from Brand View

October 12, 2011 Leave a comment

Sainsbury’s Brand Match goes live today throughout the UK, using independent data from Brand View.

The industry-leading Sainsbury’s Brand Match technology instantly calculates the cost of a customer’s basket of branded grocery goods compared to the cost of the same branded basket at Asda and Tesco that day, including any promotional deals that are running. If the branded grocery basket would have been cheaper at either store, shoppers will immediately receive a coupon equal to the value of the difference, depending on whether Asda or Tesco were cheapest. Customers can then simply redeem this coupon the next time they shop with Sainsbury’s.

The roll-out of Sainsbury’s Brand Match, described by Mike Coupe, Sainsbury’s Group Commercial Director, as “a revolution in retail” follows a trial at Sainsbury’s 12 supermarkets in Northern Ireland where it has been overwhelmingly well received by shoppers since its introduction.


To find out more about the Sainsbury’s Brand Match visit:
www.sainsburys-live-well-for-less.co.uk/brand-match/

Filed under Uncategorized

You asked, we delivered: year on year promotional history exports

October 12, 2011 Leave a comment

A few of our clients recently told us that they’d like a quick way to compare year-on-year promotional trends. So guess what? Now you can.

Now when you create and export a Promotional History Report in Brand View there is a check-box option to ‘Compare Year on Year’ whenever you select to run a calendar export. The report will then automatically run data for the time period you’ve selected (whether that be for the last 90 days, 52 weeks, custom time-range etc) alongside the equivalent data for the previous year. This enhancement means you have an instant, visual comparison of year-on-year promotional activity with all the same level of detail as you would do previously with a promotional history report, such as promotional mechanic and time on deal. So you can spend less time running reports and more time acting on the data.



We’re continuously looking to enhance our service and always welcome feedback from clients about how to prioritise our developments. If you have any ideas then feel free to contact us on 0844 357 99 70 or email support@brandview.co.uk.

If you would like more information about Brand View’s analysis reports visit www.brandview.co.uk.

Filed under New Features

A fresh look at promotions at this year’s IGD Convention

October 10, 2011 Leave a comment

If you fancy getting a fresh perspective on promotional activity happening across all categories then you’ll be interested in Brand View’s new Volume on Deal and Depth of Cut by Category Report. 

The report measures the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories for Tesco, Asda, Sainsbury’s and Waitrose. Categories are ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product). So you can see instantly which categories are being promoted the most, the deepest, and by which retailers. Here’s a little sneak preview:

As part of Brand View’s sponsorship of the IGD Convention 2011, being held this Tuesday at the Lancaster Hotel in London, we’ll be handing out the full Excel report on a USB stick, available for all delegates to collect from our stand (situated in the Westbourne Suite). It will first-come, first-served, so make sure you get yours!

If you’re not attending the event, don’t worry, you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report, just call us on 0844 357 99 70.

Filed under General, New Features

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