Waitrose Tackles Tesco on Pricing

The first results are in on Waitrose price moves, see how Tesco compares on prices collected today.

Last week Waitrose committed to match pricing in Tesco for over 1000 well known items. In the past Morrisons and Asda have employed price matching tactics, but it is a first for what many see as the more upmarket of the large retailers. 
Comparing prices across Tesco and Waitrose last monday versus today we have seen:

20th September – Tesco and Waitrose matched prices on 831 lines
27th September – Tesco and Waitrose matched prices on 1402 lines

An increase of 571 lines in a week.

The analysis above is based on tracking over 22,544 SKUs including Grocery, Household, BWS, and Health and Beauty across both Waitrose and Tesco.

To find out more or to get an update on Tesco and Waitrose pricing trends contact the Brand View team.

Own-label Christmas puds soar 30% in price

Christmas puds could be off the festive menu this year as poor harvests and food inflation send the cost of ingredients soaring more than 20% and push the shelf price of own-label puds up 30%…

…Manufacturers said they had negotiated prices for their Christmas puddings in spring before the ingredient inflation. However, the average price of a 454g own-label pud is currently £2.49 30% up on last year, according to Brandview. Suppliers warned that ingredient inflation could mean even higher shelf prices next Christmas.

To read more on this article please go to the grocer.co.uk

From A-list toDe-list in ASDA

Examining which categories have seen the biggest growth in listings in ASDA over the last 3 months, and which ones have gone from A-list to De-list.

Every year, thousands of new products are launched into the FMCG market. In Asda there have been over 1,100 new listings in the last 3 months alone (from 11th June to 9th September).

Among the 25 largest categories in Asda, the one with the highest percentage of its products being made up by new listings during this period was Wash and Care with 21%. Although the Crisps category had a very similar proportion of its range made up of new listings (20%), only 3% of its range was delisted, as a result we have seen Crisps to be the category which has seen the largest increase in range over this time. We have seen this increase in Crisp SKUs come into place in July and August with a very similar trend occurring at the same time last year. Over the rest of the year the number of lines stocked has remained relatively static.

The vast majority of categories have seen a growth in the number of products stocked with 20 of the 25 largest categories in Asda increasing in size over the last 3 months. The chart below highlights which of these categories have seen the largest increase and decrease in listings in Asda over this time.

• Which new listings were launched on promotion?
• Were these new listings more premium?
• How does this compare to the other retailers?

Brand View is able to answer these questions and through tracking over 600,000 products in over 40 retailers, understand how these change on a daily basis.

Wheat costs threaten to push up price of poultry

Shoppers face rising chicken and egg prices as a result of soaring wheat costs.
Sixty per cent of the cost of producing poultry and eggs is feed, and the November futures price for wheat which makes up 60% of that feed has risen £50 per tonne year-on-year to £146.75 [HGCA/Liffe]…

…According to Brand View, the price of chicken has been stable over the past three months, with own-label skinless breast fillets costing an average of £3.28/286-1,000g.

The price of eggs has also been stable, with a pack of six large free-range eggs costing an average of £1.61 in the major multiples over the past three months.

To read more on this article please go to the grocer.co.uk