Customise Retailer Colours

Brand View recognises that every business looks at the market in different ways. As such we have now launched a new feature enabling every business to custom define the colours used for retailers.

Your Brand View administrator can now change the colours of the retailers shown in Brand View to match that used in other reports seen in your business. We have found that some clients look at Tesco as Blue whilst others look at Tesco as Red – now you can decide!

As the administrator of the Brand View account simply go to the settings menu and select Custom Colours

Then choose the colours shown for every retailer available under your login. This will ensure that all users of Brand View within your business will see the same colour scheme to that you have selected. Even charts exported from Brand View will use this exact same colour scheme.

If you have any questions about this function in Brand View or would like any help from our team in changing the colours shown please do not hesitate to contact the Brand View team.

Exporting Chart Data into Excel

Brand View’s online analysis displays a range of easy to interpret charts. To date each of these charts can be copied and pasted to be used in internal presentations and further analysis.

Following client feedback we have further enhanced every chart in Brand View enabling you to access the numbers behind the chart in Excel.

Simply click on the XLS button above any of the charts shown in the Brand View site to see the numbers behind this in Excel.

• Instantly change the order of data shown in the charts
• Re-chart using your house style
• Remove unnecessary brands or retailers to highlight the key points in your analysis
• Integrate the charts with other data sources e.g. evaluate promotions against sales activity

Exported data details both the numbers behind the chart and the chart re-built in Excel.

If you would like to understand more about this feature contact the Brand View team.

Tracking trends over your Financial Year

Following recent client feedback Brand View now enables you to track pricing and promotional trends based on your business’s Financial Year-to-date.

Please ask the Admin of your Brand View account to set the financial year in the settings menu.

Once the financial year has been included in Brand View any user can then look at trends over the financial year period. Reports can be scheduled based on this time period giving you a weekly update on price and promotional trends based from the beginining of your company’s financial year.

To run a report based on your financial year simply choose the Financial YTD option in the dates pop-up when building a report.

Setting up your business’s Financial Year Start Date – available in the settings menu for the admin of your account

Setting up a report based on Financial Year to date

Please do not hesitate to contact the Brand View team if you would like any help with this feature.

Brand View’s New and Improved Product Dashboard

Listening to feedback from our clients we have made some changes to the look of Brand View’s product dashboard.

Brand View’s product dashboard has always shown the base price and shelf price of each SKU over time, but now you can easily understand which retailer has driven price changes.

By clicking on the retailer tab you can identify both shelf and base price trends by retailer. Identify which retailers have moved first on price and when other retailers have followed, see which retailers are in a price war on any given SKU.

As always charts can be easily exported and used in Office packages such as Excel or PowerPoint.

The product dashboard also details which barcodes have been mapped together. To see more detail on this contact the Brand View team.

Super-Category level reporting

Brand View now enables reports to be run at high level categories in the product hierarchy, also known as super-categories.

This change in the way you can select your categories enables users to look at market level trends, not just reviewing pricing and promotions at a category level. Instantly set alerts for multiple categories or build promotional calendars across total market sectors.

You can run reports at super-category level right now. If you are already a client of Brand View, you have already been setup for this, simply just click on the category you would like to see. In the example below we have run promotional trends on all Table Sauces, rather than just Ketchup or Mayonnaise.

Data can be narrowed down by retailer or manufacturer enabling comparison against competitors.

To find out how to take advantage of Super-Category level analysis contact the Brand View team.

Instant understanding of price trends

With Brand View’s Daily Pricing analysis it is now even easier to see price trends of any given SKU over time.

By clicking on any price on the daily pricing grid Brand View will show you promoted and base price trends over the selected time period.

Easily see price trends over time and identify if prices have gone up and down over the given time period. Identify whether price increases are single price moves or several base price changes over time.

To access this please go into the Daily Prices analysis in Brand. Any questions – please do not hesitate to contact the Brand View team.

New Listings and Delistings

Brand View now offers a number of ad-hoc services for understanding range changes, listings and delistings.

Not only can you be alerted as soon as a new product comes into the market or a SKU is delisted, you can now understand which products have recently come out of the market and review replacement SKUs that have been listed in that retailer instead.

Instantly understand by sector whether range changes have been pack size changes or a complete refreshment of range. Brand View can also review pricing trends of new listings and delistings.

To find out more about Brand View’s ad-hoc services in this area contact the Brand View team.