Which are the most promoted categories?

January 25, 2012 Leave a Comment

As part of our sponsorship of the IGD Sainsbury’s Trade Briefing 2012, taking place on Tuesday 31st January, Brand View has put together an exclusive Volume on Deal and Depth of Cut by Category report giving a snap shot of the most promoted categories across Tesco, Asda, Sainsbury’s and Waitrose.

The report will measure the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories, ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product).

Here’s a sneak preview:

Delegates attending can visit our stands on the day in the Pickwick Suite (1st floor) and the Benjamin Britten Lounge (3rd Floor) to register for the full report by email.

If you’re not attending the event, we couldn’t want you to miss out, so you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report – just call us on 0844 357 99 70.

Filed under New Features

The Grocer 33: This week’s price analysis – with brand new charts

January 23, 2012 Leave a Comment

This week’s Grocer 33 report has now been released, complete with some great new visual analysis. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Grocery price index up for January

January 16, 2012 Leave a Comment

The Brand View Index for January has just been released. Read on to find where prices sit after Christmas…

Brand View Index measures the shelf price of more than 35,000 FMCG products over the last three and a half years in Tesco, Asda, Sainsbury’s and Waitrose. The analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

As we enter 2012, the core index sits at 109% – up 4.3% on the previous year. Prices had been dropping steadily since the beginning of September 2011, driven largely by the price war campaigns of Asda, Sainsbury’s and Tesco, and promotions in the run up to Christmas. Having reached their lowest point by 1st December, prices had already started to rise before the end of 2011. Split by retailer, the index reveals that this recent upward movement has been driven by Asda. The only retailer to have seen a noticeable increase in prices, Asda’s prices have risen by 1.6 index points in the last month, whilst prices for Tesco and Sainsbury’s have continued to fall up to the New Year. Whilst having the highest retailer index at 110% Waitrose’s prices have remained the most constant, sitting within 1 index point since July 2011.

Read and download the full report at www.bvindex.com.

Get in touch with Brand View for a more detailed breakdown of the Index for your category.

Filed under General

Sainsbury’s CIO praises the real-time capabilities of Brand Match

January 12, 2012 Leave a Comment

In a recent interview with computing.co.uk Sainsbury’s CIO Rob Fraser explains the success behind the Brand Match initiative.

According to Fraser, more customers were given vouchers in the first 40 days after the Brand Match implementation than have ever been rewarded on the Asda scheme, which has been running for more than two years. Fraser puts this down to the system’s real-time capabilities, something he says is essential in making it far simpler for the customer.

“Sainsbury’s partners with a firm called Catalina to provide the till solution for Brand Match, and with a company called Brand View, which provides data for the real-time price comparison.”

“It’s clever because it’s simple. Our competitor’s web sites are up all the time, so we always have access to their pricing. If you capture that data, it’s a relatively simple exercise to keep a running total of what that shop would be costing at that point in a transaction at Asda or Tesco,” says Fraser.

For more information on Brand View’s real-time prices and promotions tracking, take a look at our website.

Read more on this article at computing.co.uk

Filed under In The Press

The Grocer 33: This week’s price analysis

January 11, 2012 Leave a Comment

The first Grocer 33 report for 2012 is out. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.

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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Data feed upgrade – More from M&S

January 10, 2012 Leave a Comment

We’re are happy to announce that M&S have extended the direct data feed they provide us to include coverage of their stores in Ireland. This means Brand View will be updated weekly with data fed directly from M&S Head Office containing prices, promotions and unit sales data alongside their weekly UK data.

And what does this mean for you?

  • Universal and consistent data: As it comes directly from M&S head office, this data provides a consistent feed of in-store prices and promotions.
  • Automated, regular updates: The pricing feed is automatically delivered to clients and is released in stores to consumers on the same day, meaning that it is always completely up to date.
  • Easy to interpret analysis: All relevant details are displayed, including barcode information, which makes searching for and identifying products really straightforward.

If you’d like to learn more about this or any other features of Brand View please get in touch or take a look at our features page.

Filed under New Features

Brand View’s new look

December 24, 2011 Leave a Comment

Its normally not until the New Year that our thoughts turn to make-overs, but the Brand View website is, as always, ahead of the trends in sporting a smarter, cleaner and more visually appealing look – just in time for Christmas.

Brand View’s unique visual reporting has been enhanced throughout the site with upgraded pie, bar and (coming very soon) tool-tip charts, so understanding market trends instantly is easier than ever.

Merry Christmas!

Filed under New Features

Access seasonal trends over the Christmas period

December 23, 2011 Leave a Comment

If you’d like access to Brand View over the Christmas period in order to gain insight into seasonal trends or to get a snapshot of pricing and promotions in a category of your choice, then Brand View can be purchased for short periods of time.

To discuss the best access options to suit your business contact us through our website or speak to a member of the team on +44 (0)844 357 9970.

Filed under General

The Grocer 33: This week’s price analysis

December 21, 2011 Leave a Comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Who’s is going to be promoting this Christmas?

December 13, 2011 Leave a Comment

It’s hopefully not the only thing you have on your Christmas list but if knowing which of your competitors are promoting is something you want to find out over the Christmas period then Brand View has just the thing.

Using Brand View Promotional History you can set your date range to run a report for a period in the future (for instance, the Christmas holidays) to show you which manufacturers are running promotions today that are set to continue into the new year. Using this report in this way will also give you a detailed breakdown of the type of promotion and depth of cut your competitors are employing, allowing you to determine when and how to most effectively counter-promote your own product.

In addition to running the report, you can set up a Brand View Scheduled Export to deliver a daily or weekly report to update you on any new promotions that are introduced throughout the holidays. So even when you turn your attention to enjoying the other aspects of the Christmas holidays, you won’t miss a thing happening in your category.

Like this idea? There are plenty more tips and tutorial where this came from. To take a look go to the Brand View Academy.

Filed under General

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