Are you getting your fair share?

February 24, 2012 Leave a Comment

Brand View Promotional History allows you to quickly benchmark your competitors’ promotional activity by retailer to assess whether you’re receiving a fair share of promotional support.

With coverage of 1.2 million SKUs and over 75 retailers in the UK and Ireland, Brand View provides instant, integrated insight into when prices change, promotions start, and new products are listed, to enable immediate benchmarking of value position and promotional activity against competitors.

Find out more and take your 14-day free trial at www.brandview.co.uk

Filed under General

The Grocer 33: This week’s price analysis

February 21, 2012 Leave a Comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Enhanced date range reporting options in Brand View

February 17, 2012 Leave a Comment

We’ve recently enhanced the options for fixed date ranges that are available when running a promotional or pricing history report in Brand View.

In one easy step, when you go to filter your analysis by ‘Date’ you can now choose from 10 different date ranges for which to run the report, including the option to select a custom date range.


You can now choose to see prices and promotions for the following date ranges:

‘This Week’ – showing results from Monday morning of the current week up until today
‘Last Week From’ – showing results for a full week commencing from the start date you specify
‘Week -On-Week From’ – showing results for that week compared to the week previous
‘This Month’ – showing results for all days from the 1st of the current month
‘Year to Date’ – showing results for every day since 1st January of the current year
‘Financial YTD’ – showing results from the start of your financial year as defined in your account settings
‘Last X Days’ – showing results for the specified number of days counting back from today
‘Last X Weeks’ – showing results for the specified number of weeks counting back from today
‘Last X  Months’ – showing results for the specified number of months counting back from today
‘Custom date range’ – showing results for the date range specified.

For more information and advice on running reports in Brand View take a look at the Brand View Academy or call our Client Services team on 0844 357 9970.

Filed under New Features

The Grocer 33: This week’s price analysis

February 14, 2012 Leave a Comment

This week’s Grocer 33 report has now been released. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

End of the line for Rice Indulge as Müller range purge continues

February 11, 2012 Leave a Comment

Müller has axed a third range from its fast-shrinking portfolio, a recent report in The Grocer reveals…

It has pulled Müller Rice Indulge after just three months on shelf. Data tracked by Brand View shows that the sub-brand, which was only launched in September, lost its last listing – in Ocado – at the beginning of December.

It had been available in raspberry with a hint of white chocolate, smooth chocolate & caramel, and rich chocolate flavours, and was listed in Tesco, Asda, Sainsbury’s, Waitrose and Ocado.

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To read more on this article please go to the grocer.co.uk

Filed under In The Press

The Grocer 33 – Price Analysis

February 7, 2012 Leave a Comment

The Grocer 33 report for this week is out. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.

 

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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Cottage cheese category boosted as Asda launches new snack pot

February 4, 2012 Leave a Comment

Asda has launched an innovative new cottage cheese format aimed at shoppers looking for a healthy lunchtime snack, The Grocer reports.

The 200g cottage cheese snack pot is produced by Arla Foods and contains a tub of cottage cheese, a sachet of tangy tomato chutney and four crackers. Data tracked for The Grocer by Brand View show that the snack pot went into stores last week, priced at £1.

Asda claims the product “makes lunch a bit more interesting”, adding “cottage cheese is a great solution as it’s high in protein but low in fat”.

The launch comes as interest in cottage cheese is rising. Last month, Holy Cow organic cottage cheese – one of the few branded cottage cheeses – was relisted by Waitrose.

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To read more on this article please go to the grocer.co.uk

Filed under In The Press

The Grocer 33 – Price Analysis

January 31, 2012 Leave a Comment

The Grocer 33 report for this week is out. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.

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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

Which are the most promoted categories?

January 25, 2012 Leave a Comment

As part of our sponsorship of the IGD Sainsbury’s Trade Briefing 2012, taking place on Tuesday 31st January, Brand View has put together an exclusive Volume on Deal and Depth of Cut by Category report giving a snap shot of the most promoted categories across Tesco, Asda, Sainsbury’s and Waitrose.

The report will measure the number of SKUs on promotion across Grocery, Health & Beauty, Beers, Wines & Spirits, and Household categories, ranked in order of the Volume on Deal (the percentage of SKUs on promotion) as well as displaying the Depth of Cut (actual price reduction off the base price of the product).

Here’s a sneak preview:

Delegates attending can visit our stands on the day in the Pickwick Suite (1st floor) and the Benjamin Britten Lounge (3rd Floor) to register for the full report by email.

If you’re not attending the event, we couldn’t want you to miss out, so you can still have access to Brand View’s Volume on Deal and Depth of Cut by Category Report – just call us on 0844 357 99 70.

Filed under New Features

The Grocer 33: This week’s price analysis – with brand new charts

January 23, 2012 Leave a Comment

This week’s Grocer 33 report has now been released, complete with some great new visual analysis. Find out which of the five leading grocery retailers – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose –  have come out on top for price, service and availability at www.thegrocer.co.uk.


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The Grocer 33 is a weekly mystery shopping survey, compiled by data powered from Brand View.

Filed under In The Press

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